Objectives Trainees brainstorm on media outlets that could be interested in publishing constructive stories.
Duration Buzz groups: 20 min. Discussion: 20 min.
Preparation Prepare (written) task, and (virtual) board for 2-4 groups – 3 columns: (1) media outlets, (2) potential, (3) challenges PPT
Group work / Discussion, 40 min. Divide the trainees into groups of 3-5. Let them discuss outlets or organizations in their region or country that might be interested in constructive stories. What is the potential and where are the challenges they’ll face. The groups present their results, share experiences and discuss the outcome.
What makes a good pitch for a constructive story? (fundamental) Group work / 1 hour Trainees identify criteria for good pitches and evaluate given pitches.
Objectives Trainees practice techniques and approaches for convincing decision-makers of their story ideas and discuss challenges in pitching stories and different approaches for convincing editors
Duration Role play: 30 min. Discussion: 20 min. Trainer input and discussion : 10 min
Preparation Visualize the exercise description.
Role play, 20 min. One person plays the role of the journalist, one person is the editor/decision-maker. The journalist tries to convince a skeptical decision-maker on the merits of the constructive approach and her or her pitch.
Alternatively, you could invite a media editor or media manager to your workshop and enter in the discussion with one or a group of trainees.
If a face-to-face workshop, you could choose people to play the roles and come to the front of the room. Give each person their role, then whisper to the person playing the editor additional information about how he or she might be wary: skeptical about CJ; having a really bad day; used only to breaking news, looking for high click numbers, etc.
The journalist pitches their stories and the constructive approach, and editors make comments/ ask questions based on their priorities and mood. 10 minutes later, roles are shifted.
Discussion, 20 min. Groups share their experiences as editor/ journalist. Guiding questions:
What was challenging about your editor?
What approach did you take to overcome the challenges?
What would you do differently in the future?
Write down key ideas on a chart/digital white board.
Input /Discussion, 20 min. How to sell constructive stories to editors Presentation: PPT Getting constructive stories published, slides 10-15
Impact of constructive journalism on audiences Presentation / 15 minutes Trainees can explain what studies have found regarding the impact of constructive stories.
Objectives Trainees can describe the results of studies on the impact of constructive journalism.
Duration Trainer input and discussion: 15 min
Input / Discussion, 15 min. Impact of constructive journalism on audiences Presentation: PPT Roots, role and impact (!), slides 21-24
Homework Prepare to convince a decision-maker of the benefits of a constructive approach Each trainee collects convincing arguments and arguments against the constructive approach (preparation for the session: Get decision-makers’ attention for a constructive pitch).
Write a pitch for your constructive story If not done in group work during the workshop, each participant writes a pitch for a constructive story and sends it to the trainer for feedback.