Home » Modules for Journalists » Factory Floor » Producing constructive visual stories » Essentials
Main topics:
visual narrative, visual production preparation, storyboard, applying constructive principles on location, relationship with protagonists and film crew, participatory filming, smartphones for filming, constructive editing, use of music, narration, post-production.
Summary:
Reporters working in visual formats can apply constructive principles to their work to boost audience engagement, present nuance and context, and create opportunities for dialogue. That involves planning, such as investigating locations ahead of time, engaging with the community to find characters and locations, avoiding visual stereotypes and being prepared to change plans if needed to tell the story more fully and truthfully. For film and video, mood boards and storyboards are important in the planning process. Postproduction should be carefully considered, especially editing. Music and narration styles have great power in visual stories, so constructive visual reporters should ensure they are used appropriately.
Constructive storytellers should build a visual narrative that informs and engages viewers and creates a space for dialogue, response and collaboration. Defining the story elements and writing a story description are two dimensions of the work. Visual storytelling is about making those stories three dimensional. That extra dimension requires special consideration by journalists since visual depictions can have such a powerful impact. Recording the visual component of a story is also often more intrusive than with print or audio. In addition, visuals have the ability to “reveal” communities to audiences – for better or worse – in ways that print and audio pieces often do not.
Visual tastes and preferences: Visual constructive journalism starts by understanding one’s own tastes and preferences. There are constructive visual elements in any well-told story. Visual journalists should revisit some of their favorite audio-visual stories and study the scenes that they find the most compelling.
Visual representations: Facts and figures (evidence, practical information) must be translated into images, graphics, illustrations, visual testimonies/examples and representations. Feelings, abstract meaning and messages must be translated into images, sceneries, visual metaphors that correspond and complement the dialogue and music.
Visual choices and the “truth”: Constructive storytelling seeks the “best obtainable version of the truth” (Ulrik Haagerup, Constructive Institute). By their very nature, images can suggest meanings beyond an author’s intentions. “Reality” and “truth” are always associated with a point of view and are not fixed or ultimate. Constructive storytellers must carefully consider the visual choices they make as well as their impact on audiences.
Additional visual material: Sometimes there is visual material available online that can be studied or even used that deals with the same issue a journalist is covering or one that is similar. Look for published reports, films, documentaries, photo essays that could enrich the visual perspective and understanding of the problems, the responses and the people involved.
Recommendations:
Visual creativity: Journalists should not be satisfied with the first, most obvious visual idea that comes to mind. They should rather always think about searching further for a different, more original image.
Preliminary visit to filming sites: Visiting possible shooting locations is extremely useful when preparing to do a visual story and should be made a priority if at all possible. Such visits reveal how things look on the ground and can help you avoid surprises that might cause problems later. They can reveal details that can lead to new storylines and unexpected angles. They give journalists the chance to reassess their choice of characters and locations.
Visits might include but are not limited to:
Checklist:
Character
Community
Location
General recommendations
A visual narrative should be informative, captivating and inspiring. There are practical tools that are especially helpful in constructive visual storytelling because they help journalists avoid unintended bias and misunderstandings. They are important for scouting locations and planning shoots, and they enable the storyteller to communicate with the crew, with collaborators and sponsors, and to respond to unexpected situations during the production phase.
Visual treatment: A short, written description of the shooting sequences (purpose, best visual representations) and how they are structured (order). This document of 1-2 pages helps in the planning of shoots and is the basis for budget calculations. Often, visual research material can be used as a reference in the visual treatment (e.g., photos, graphics, or links to videos)? These visual references give an idea of how the final product or sequences might look.
Storyboard: A detailed list with sketches/pictures of shots and sound in chronological order.
Storyboard: Title of video Total duration: XY minutes | ||||
Scene/location | Images | Natural sound, music | Potential Soundbites (SB) or voiceover text (VO) | Duration (in seconds) |
See handout 14: Storyboard template
Mood board: A collection of reference pictures that shows how your story would look in terms of color, framing, etc. It’s sometimes called an inspiration board, and is often a collage of different visual elements that can serve as a guide to making a film or video. Images, color palettes, and even videos or GIFs (if you’re using a mood board app) can all be a part of it.
Tips:
Visual reporters should follow constructive principles once in the field for filming/shooting. Parts of the following recommendations also apply to collecting footage from relevant visual databases such as Getty Images or Colourbox as well as to doing online interviews.
Many constructive journalists find it helpful to structure their footage/shooting according to the main elements of solutions-oriented stories:
Visual metaphors: What visual metaphors help raise hope, narrate the story and support the voice-over? (“Associative railing”; example: a little seed that is growing as a metaphor for an agricultural initiative that is starting to have success and display results). Attention: A very obvious and forced linkage of the visual level to the narration may end up seeming cheesy and over the top! Kiana Hayeri, an Iranian-Canadian photographer based in Afghanistan and regular contributor to The New York Times, recommends always being aware of the emotions that story topics evoke. Before a shoot, she usually reflects on the negative emotions her topics might raise and tries to counter them by topics or aspects that could bring hope.
Awareness of emotions: During filming/shooting, look at how the environment corresponds to the emotions your protagonists are experiencing. For example, when entering a room, camera operators should always consider the quality of the light. Bright, glaring light and diffuse, somber light communicate different emotional states. Keep in mind: How does the light level correspond to the scene’s emotional tone? If it’s incongruent, think of other details that can communicate the emotion, for example, body language (the movement of hands, fingers, etc.), objects, shot angles.
“Wow shots” and “beauty shots”: Without being sensationalistic or misrepresenting anything, are there visuals available that will make people say “wow” or marvel at the sheer beauty? The film team/photographer should make sufficient time to collect visual material (B-roll) if it hasn’t already been done during a first field research trip. What are visuals of beauty and uniqueness, even in a setting of sadness or tragedy? But be careful that the visuals do not play down or misrepresent aspects of a serious or sad subject. Again, the overriding goal is truth.
Other protagonists: When on site, the producer should look around, talk to people and find out if other potential protagonists are present? Can someone else present another perspective even if she/he is not part of the storyboard? Problems and solutions are always a matter of social context that are considered and approached in different ways by different people.
Don’t forget the problem! It’s important to regularly remind yourself of the actual problem you’re reporting about. It’s also part of a general constructive awareness in the production phase to not get lost in only the solution element or to get tied up gathering information and visual materials about “heroes” that lavish excessive praise on them.
It’s important to create a sense of ease, openness and honesty for everyone involved in the production. The quality of the shooting process is crucial for the quality of the final product. The more protagonists and team members relax and open up, the more authentic the interviews will be and the more productive and constructive a filming/shooting will end up being.
Good rapport with protagonists:
Filming and interviewing could be arranged accordingly.
Good teamwork:
No rushed schedules! Constructive journalists can learn from Slow Journalism’s principle to take time “to do things properly. Instead of trying to beat social media to breaking news stories, we focus on the values we all expect from quality journalism – accuracy, depth, context, analysis and expert opinion.” According to the advocacy and support group Africa No Filter, many problems that result in poor and unethical storytelling can be addressed by proper scheduling and the allocation of enough time. When traveling to foreign countries or out-of-the-way places, if the budget and schedule allows it is a good idea to add an extra day before the return trip. It gives you and your team time to follow unexpected paths or go deeper with interviews and on-the-ground research.
A sense of authorship: One strategy that may also work in a constructive approach is to specifically ask the audience to go out themselves to film their community and document the challenges as they see them. This approach gives a sense of authorship to the community, which could potentially lead to the discovery by the community itself of potential solutions. With smartphones, community members can easily shoot video or even record personal video or audio diaries, although the time investment for journalists who edit them can be significant.
First person accounts: A collaborative approach can be a powerful political tool for a marginalized or underrepresented group gaining agency. For the Italian filmmakers from ZaLab, participatory documentary cinema is a way of offering instruments of expression to marginalized groups who are normally excluded from the mass media. Their films use first-person accounts and no external narration. Protagonists are closely involved in the construction of the story.
Tips for creating constructive collaborations:
The smartphone is a “pocket studio” for creating, editing and distributing images, audio and video and can be quite useful for constructive journalism. The main advantage: The unobtrusive device is less intimidating than film and video equipment and turns potentially stressful interview situations into more normal face-to-face conversations. Mobile journalism (MoJo) has some other advantages.
Benefits:
Limitations:
Zooming: Avoid using the digital zoom feature on the smartphone camera as video quality will degrade. Instead, move closer to the subject.
See handout 15 : Mobile journalism – technical requirements and applications
Editing is the first and the most crucial step in post-production. Dramaturgical decisions are made, images and voice clips selected. In the editing booth, the risk is high that the words of others are manipulated (consciously or not) or connections are made that don’t reflect the reality on the ground. Constructive editors must constantly be aware of these risks to avoid them.
When reviewing the filming/shooting material it is helpful to draw mind maps in which certain emotions are linked to situations/actions that have been captured. Sources need to be cross-checked to make sure information is accurate.
Short constructive stories should offer a solution, explain the problem it solves, provide the evidence that the solution works and at least one limitation. Longer pieces can offer a more detailed description of the response and the way people are affected by a problem. They give evidence of what works and elaborate more on the limitations of the solution. They also allow insights and reflect more on the replicability of the solution in other contexts or regions.
Longer constructive stories may start with the solution focus, then explain the problem behind it before going back to the solution. Or they can focus on the problem before presenting a solution. The two formulas below only differ in the beginning: one starts with the problem, the other with the solution. Of course, these are not the only ways to structure constructive reports.
Long formula (5 min) – A |
Sec |
Long formula (5 min) – B |
Sec |
|
Start with a person’s problem story (soundbite) |
20 20 |
Start with a person’s solution story (soundbite) |
20 20 |
|
Describe problem (possibly soundbites from concerned people + expert) / data for relevance? |
30 10 20 |
Describe problem (possibly soundbites from concerned people + expert) / data for relevance? |
30 10 20 |
|
Describe solution (possibly soundbites from solution finder and beneficiaries) |
30 30 |
Describe solution (possibly soundbite from solution finder + people involved + beneficiary) |
30 30 |
|
Show evidence of success (possible soundbites experts) data visualization |
30 10 10 |
Show evidence of success (possible soundbite or data visualization) |
20 10 |
|
Explain limitations of the solution (possible soundbites) |
30 20 |
Explain limitations of the solution (possible soundbites) |
30 10 |
|
Describe lessons / insights (possible soundbites solution finder or others / data) |
30 10 |
Describe lessons / insights (possible soundbites solution finder or others/ data) |
30 10 |
Editing process:
In broadcast journalism, the voice-over (also known as off-camera or off-stage commentary) is usually done by the reporter. This narration offers additional information or explanation and adds layers to the story, especially information that is difficult to convey visually. In documentaries, different types and styles of voice-over can be used, which can be more opinionated and subjective. If voice-over narration is employed the narrator must be mindful of the following:
Music is a powerful tool in the hands of video reporters and filmmakers. Constructive journalists should be aware of the power and effects of music and therefore be particularly conscious and responsible in their choices.
Music’s power on the mind: Music stimulates areas of the brain that are involved in “emotions, motor skills, memory and language” (Marissa Peters, 2021). It has a powerful influence on our mood – it can make us get up and dance on the table or calm us down and lower our blood pressure. It often triggers memories. Like stepping into a time machine, hearing certain music might transport us back to particularly emotional or significant moments in our lives (mostly between the ages of 10 to 30): first kisses, lost loves, special holidays when we listened to certain music. But a piece of music doesn’t necessarily influence different people in the same way.
Music can bias the perception of images: Film music composer Joel Douek (2013) says “when it comes to emotions, human beings are much more music-driven than they are visual-driven.” Ominous music can turn the delightful Mary Poppins of the Walt Disney musical fantasy into an evil presence from a horror film as in the recut trailer “Scary Mary Poppins”.
The power of background music: Studies show that music that is congruent to the visual sequences in a visual story
Music psychologists say that “music is likely to produce often a very positive mood, and we know that positively colored events are actually remembered better than negative events.” Because the impact of music is subtle and invisible (an unconscious influence on mood), many professionals are adamantly against adding music in news pieces. One of them is Michael Hernandez from the Journalism Education Association at Kansas State University: “Music creates a bias because it comes from outside the situation and facts, and because it is placed into the story by the reporter, just like an opinion.”
Attention: Music and spoken words are both processed through the same channel, the phonological loop. This means, “background music can inhibit the processing of other information that uses the same channel” wrote Marissa Peters in her 2021 master’s thesis in Educational Science and Technology at the University of Twente in the Netherlands
Using music constructively
Musical preconceptions: A European correspondent produced a radio story about unemployed youth in Tunisia. The editor asked her to include traditional Tunisian music so listeners from Europe would feel transported to the country. Some viewers might have visited Tunisia as tourists and local folk music is something they can relate to. The correspondent refused because her protagonists had different musical preferences and were fans of American music. She struggled to convince the editor to abandon these preconceptions. |
Typography, design colors and grading may depend on editorial guidelines of the outlet airing the final piece. Ideally, separate video track(s) should be used for this.
In order to apply a constructive approach, one must be mindful of the other phases of post-production like video effects, titles and color grading.
Video effects
This may include adjustments, adding/removing visual content, reframing, changing composition, cropping and blurring. For instance, if there’s an unwanted element in a shot, is it ok to modify it in order to keep the attention where you want it? Are you – to what extent – permitted to alter an image? In case a source asks for anonymity, visual effects could be used to blur their image.
Titles
When adding titles, choose typography, graphics and colors that reflect the mood of the piece you’re working on. Is it hopeful, serious, kid-related? When adding captions, make sure you’re giving enough context (especially for photojournalism). For video, are you animating the titles?
Visualization of data
If you want to include statistics and numbers in your titles, consider turning them into an illustrated infographic to make them more accessible to audiences.
Color grading (vibrant, sun-flooded, dark)
It is best to refrain from altering images too much. An example of bad practice is the “yellow filter” some Hollywood films sometimes use to color grade a place that they deem dangerous, like Mexico or somewhere in the Arab world. That creates subtle bias that the average viewer probably does not even notice. In 1994, Time Magazine in the US ran a cover photo of Black, former football star O.J. Simpson after his arrest on suspicion of murder. The same photograph was run on the cover of another news magazine. It was discovered that Time had significantly darkened Simpson’s skin, which caused an outcry as the murder case already had a racial overtone. The photo illustrator who had touched up the photo denied having any racial agenda, saying he had only wanted to give the image a more “dramatic tone”.
Visual communication:
Giorgia Aiello & Katy Parry, Visual Communication: Understanding Images in Media Culture, 2019 (book)
All Noam Chomsky’s books, articles and interviews. Including this 2016 interview on YouTube titled “Understanding Reality”
www.youtube.com/understanding-reality
The Essentials, free online photography classes, The Everyday Projects + Black Women Photographers
www.everydayprojects.org/webinars
Participatory approach:
Towards a Participatory Approach
www.revistas.ulusofona.pt/article/view
“The Life That We Don’t Want”: Using Participatory Video in Researching Violence
www.onlinelibrary.wiley.com
Mobile journalism:
Book: Anthony Adornato, Mobile and Social Media Journalism: A practical guide, Second Edition, 2022
Corinne Podger, Mobile Journalism Manual, Konrad Adenauer Stiftung Singapore Ltd. Media Programme Asia
www.mojo-manual.org/how-social-video-differs-television
Panu Karhunen, Closer to the Story? Accessibility and Mobile Journalism, 2017
www.reutersinstitute.politics.uk/accessibility-and-mobile-journalism
Multimedia storytelling:
Jane Stevens, Tutorial, Multimedia Storytelling: learn the secrets from experts
www.multimedia.journalism.berkeley.edu/tutorials
Stella Bruzzi, Narration: the film and its voice, New Documentary: A Critical Introduction (Chapter 2), 2003 (book)
www.books.google.com.au/books
Bill Nichols, Introduction to Documentary (Chapter 6)
www.personal.psu.edu/pdf
Gonzo Journalism
www.bing.com/Gonzo+Journalism
Music:
Joel Douek, Music and emotions – a composer’s perspective, Frontiers in Systems Neuroscience, 2013
www.ncbi.nlm.nih.gov/pmc/articles
Paul Donoughue, Music, memory and emotion are interwoven. Here’s why a song can spark a vivid recollection, ABC News, 2020
www.abc.net/music-memory-song-that-takes-you-back-to-a-moment-in-time
Michael Fernandez, Why You Shouldn’t Use Music in Broadcast Stories, JEADigitalMedia, 2012
www.jeadigitalmedia.org/why-you-shouldnt-use-music-in-broadcast-stories
DW Akademie, Webinar 5 – Data Visualization, 2020
www.akademie.dw.com/webinar-5
Tulika Boose, Mashable, No, Mexico isn’t actually that orange. Hollywood is just racist. 2021
www.mashable.com/hollywood-racist-color-grading
“Why does ‘yellow filter’ keep popping up in American movies?”
www.matadornetwork.com/yellow-filter-american-movies